Music Store & Audio Services

Starting out and building my own brand identity from scratch posed a number of challenges such as increasing my own brand awareness and visibility in a competitive market as well as staying consistent with posting and interacting with other artist, producers and creatives. To address these challenges, I implemented a comprehensive social media management strategy focusing on five key areas: Content Creation, Audience Engagement, Performance Analysis, SEO Optimisation and Outreach. To achieve these, I developed a consistent content calendar consisting of posts to Instagram, YouTube and Beatstars. I actively monitored and responded to comments and messages on all platforms as well as custom inquiries. I tracked monthly sales, conducted monthly reviews and adjusted pricing to reflect feedback. My website was designed from scratch making use of SEO practices to drive traffic. Finally, I communicated with artists, produces and creatives from my business account to build rapport, network and collaborate.